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Pixlo

Logo
Shape Pelican

A full brand identity and style guide, built so the logo stays consistent everywhere.

Pelican
Pelican Pelican
Description: Brand identity for a lawn mowing business,
inspired by the pelican bird and incorporated into the overall visual identity
Industry: Brand
Category: Brand Identity
Shape BRIEF

A logo with no system around it

The client had a mark but no rules, so it was being applied inconsistently across every touchpoint.
Shape APPROACH

Build the guardrails

Colour specs, typography, spacing and do's-and-don'ts assembled into a brand book the team could actually follow.
Shape DELIVERY

A brand anyone can apply

A print and screen ready style guide covering logo usage, palette, type and iconography.
Pelican